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Awards & Accolades

mitsubishi mirage 2020

Mitsubishi Mirage sweeps Vincentric's Certified Pre-Owned best value in Canada Awards

October 19, 2020

  • Winner Best CPO Value in Canada -- Passenger Car Brand Category
  • Winner Best CPO Value in Canada -- Subcompact Hatchback Segment
  • Winner Best CPO Value in Canada -- Subcompact Segment

One of Canada's least expensive vehicles to own and Canada's most fuel-efficient non-hybrid gasoline fueled vehicle, Mitsubishi Mirage has earned every possible category in its class for the 2020 Vincentric Best Certified Pre-Owned Value in Canada Awards. Mitsubishi was awarded winner of the overall Passenger Car Brand Category. Mitsubishi Mirage was awarded the Best CPO Value in Canada in the Subcompact Hatchback Segment. Mitsubishi Mirage G4 subcompact sedan was awarded the Best CPO Value in Canada -- Subcompact Segment.

"Mitsubishi Mirage is a vehicle for our times. Backed by Mitsubishi's industry leading 10-year fully transferable warranty, Mirage customers are more than satisfied with the value of their vehicle from low cost to purchase and low price to own. We'll see even more value for our customers when the newly redesigned Model Year 2021 Mirage debuts in dealerships early next year," said Paul Simmonds, Vice President, Sales & Marketing, Mitsubishi Motor Sales of Canada, Inc.

Value is determined by Vincentric using a statistical analysis that incorporates the total cost of ownership and current market price of all CPO vehicles for the applicable model years. The Lowest CPO Cost to Own claim uses 5-year total cost of ownership to identify CPO vehicles that are best in class. Ownership costs are measured in the following areas: depreciation, insurance, fees and taxes, maintenance, financing, opportunity cost, fuel and repairs.

The starting MSRP for the 2020 Mirage ES is $12,298 including standard automatic climate control. The 2020 Mirage ES has four price lines to choose from including the fuel-sipping Mirage ES 5MT and Mirage ES with Continuously Variable Transmission. Key safety features come standard on the Mirage including standard rearview camera, brake assist system, active stability control, anti-lock braking system and seven air bags. The 2020 Mirage ES CVT has a combined city/highway rating of 6.2L /100 km fuel efficiency.

Mitsubishi Mirage ES is also the recipient of a Vincentric 2020 Best Fleet Value in Canada Award for the fourth consecutive year. Also in 2020, Mitsubishi Motors was ranked the top Japanese Automotive brand in the J.D. Powers Initial Quality Survey.

Mitsubishi Mirage is backed by the best warranty in the world -- including a 10-year or 160,000-km limited powertrain warranty and a five-year or 100,000-km limited new vehicle warranty along with five years, unlimited kilometres roadside assistance. The warranty is fully transferable.


Source: mitsubishi-motors.ca

 mitsubishi  lineup 2020

Mitsubishi Motors ranks sixth overall, top Japanese brand in J.d. Power 2020 initial quality study

June 25, 2020

  • Mitsubishi is the top-ranked Japanese brand in the industry, jumps 24 places YOY
  • Mitsubishi RVR ties for third in the Small SUV category rankings

Mitsubishi Motors was ranked sixth overall in the J.D. Power 2020 U.S. Initial Quality Study (IQS) published this week. Mitsubishi was the top-ranked Japanese brand in the industry, and the Mitsubishi RVR (Outlander Sport in the U.S.) tied for third in the Small SUV category.

As one of 33 brands evaluated across the industry, Mitsubishi experienced the greatest year-over-year improvement in ranking, moving from 30th in 2019 to sixth in 2020, as J.D. Power redesigned the IQS study to focus more on in-vehicle technology.

"The 2020 J.D. Power Initial Quality Study results recognize our focus on quality, reliability and value in all Mitsubishi vehicles, which is particularly important because our customers also tell us these are key purchase reasons here in Canada", said Juyu Jeon, president and CEO, Mitsubishi Motors Canada.

In addition to Mitsubishi's improvement in the IQS brand ranking, the Mitsubishi RVR (Outlander Sport), which underwent a significant redesign for the 2020 model year, ascended to the top-three rankings in the Small SUV category, placing third alongside the Buick Encore and Chevrolet Trax.

Mitsubishi's IQS results follow a similarly strong performance in the J.D. Power 2020 Customer Service Index (CSI) study released in March, and are the latest in series of successes for Mitsubishi Motors Canada as it reinvents its brand and business ahead of a new product initiative that will help strengthen sales in Canada. For calendar year 2019, Mitsubishi Motor Sales of Canada achieved its third record sales year in a row.

The annual J.D. Power IQS Study, now in its 34th year, examines problems experienced by owners of new 2020 model-year vehicles during the first 90 days of ownership.

Source: mitsubishi-motors.ca

16020 2021  mirage

Mitsubishi Mirage, Canada's most fuel-efficient gas-powered car premieres in Montréal with significant makeover

January 16, 2020

Mitsubishi Mirage, making its North American Premiere today at the Montréal International Auto Show, benefits from a significant makeover meant to sharpen its looks and introduce new advanced safety features. It launches in dealerships late summer as model year 2021. The newly designed vehicle sits alongside Mitsubishi's 2020 lineup at the auto show offering first signs of a brand that is transforming.

"On the heels of the redesigned RVR launch, Mitsubishi Mirage is another example of our efforts to transform our brand in Canada," said Juyu Jeon (JJ), president and CEO, Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) "As we look ahead, by the end of this year, our customers will have a new Mitsubishi experience with all-new or substantially refreshed product in newly designed modern dealerships."

Mitsubishi Mirage has the distinction of being Canada's most fuel efficient gas-powered non-hybrid in Canada**, a feature that has drawn 65 per cent of its customers who value fuel efficiency first followed by a low purchase cost, low running costs, and reliability backed by Mitsubishi's best-in-class warranty. Now with a striking new design, Canadians will find in Mitsubishi Mirage new reasons to step into one of Canada's most affordable vehicles.

Added Steve Carter, Director, Marketing, MMSCAN, "As an entry model to the brand, Mirage plays an important role to our future growth. The Mirage customer is extremely pragmatic much more so than those in the competitor set. Fuel efficiency is their first-priority and Mirage delivers. With the new sharp design and new features, we expect Mirage to be in an even better position to touch more drivers in the year ahead."

Main highlights of the restyled Mitsubishi Mirage include:

  • New front and rear design
  • Refined interior, including available seven-inch Smartphone-link Display Audio Screen with available Apple CarPlay and Android Auto™
  • New advanced safety features: Forward Collision Mitigation, Lane Departure Warning, Automatic High Beams

Dynamic Shield Design Anchors Assertive Design

First introduced in concept form in 2014, the "Dynamic Shield" front face has since been deployed to Mitsubishi Motors vehicles most recently in the redesigned RVR, and now the Mirage, bringing continuity of design to the entire Canadian lineup.

The whole front of the car ahead of the windshield (bonnet, wings, bumper, grille, lighting system -- LED) has been totally redesigned with the signature Mitsubishi Dynamic Shield, bringing a sense of motion, protection and craftsmanship.

The styling sweeps around the sides toward the middle nose in a protective embrace. This and the square grille lines with its horizontal/vertical bar pattern, give the front end a more powerful and sharper look. The optimized lamp layout makes the front look wider and more stable. The styling of the multi-bulb LED combination lamps connects them visually with the grille and with the fog lamps located at the bumper corners.

At the rear with a new, wider and sharper bumper, the car looks lower and wider with a renewed sense of proportion further enhanced by the design of the new rear L-shared (LED) tail lamps.

The 2021 Mirage also benefits from wide-spoke 15" machine cut alloy wheels.

In the interior, drivers and passengers will enjoy more refinement with new fabrics and a large 7" Smartphone-link Audio Display system with available Apple CarPlay and Android AutoTM.

More Cool Colours

Known for its colourful palette options, Mirage introduces two new colours to its portfolio, including Sand Yellow metallic and White Diamond.

Enhancing Safety

Mirage comes equipped with a wide array of safety features and technologies including seven airbag Supplemental Restraint System (SRS), Hill Start Assist, four-wheel anti-lock brakes, Active Stability Control and Mitsubishi Motors' patented high-tech Reinforced Impact Safety Evolution (RISE) impact-absorbing safety cell technology. In the event of a collision, the RISE system's energy-absorbing body structure helps to dissipate kinetic energy away from the driver and passengers.

New for Model Year 2021, Mitsubishi is introducing advanced safety features¹ including:

  • Forward Collision Mitigation system (FCM) with Pedestrian Detection-- FCM helps prevent a frontal collision or reduce the severity of that collision if it becomes unavoidable, detecting both vehicles and pedestrians via camera and laser radar.
  • Lane Departure Warning (LDW) -- LDW uses an onboard camera to monitor lane position in front of the vehicle, audibly and visually alerting the driver if it detects the vehicle unintentionally leaving its lane
  • Automatic High Beams (AHB) -- These headlights automatically adjust between brightness levels depending on the surrounding lights.

Efficiency First

Mitsubishi's efficiency-first engineering philosophy is behind a weight management strategy that offers structural optimization and extensive use of high-tensile steel of the overall structure resulting in low overall weight and excellent structural rigidity. Advanced aerodynamics are employed to further the vehicle's efficiency.

Responsive Horsepower for More Efficient Driving

The 2021 Mirage continues to utilize a 1.2-litre 3-cylinder DOHC engine featuring the latest version of Mitsubishi Innovative Valve timing Electronic Control (MIVEC) variable valve-timing system that maximizes fuel efficiency and power output while greatly minimizing exhaust emissions.

Mirage offers drivers a standard and efficient inline-three-cylinder engine that produces 78 horsepower at 6,000 rpm and 74 lb.-ft torque at 4,000 rpm.

The current Mitsubishi Mirage offers fuel economy of 6.6/5.6/6.2*** city/highway/combined L/100 km when equipped with the optional continuously variable transmission (CVT). It is the leading fuel efficient gas-powered non-hybrid vehicle on the road in Canada, according to 2020 Natural Resources of Canada (NRCAN) Fuel Efficiency Ratings.

Warranty

All Mitsubishi Motors vehicles are backed by one of the world's best warranties - 10-year or 160,000-km limited powertrain warranty and a five-year or 100,000-km limited new vehicle warranty along with five years, unlimited mileage roadside assistance.

More than 665,000 (2012 to November 2019) Mitsubishi Motors Mirage have been sold globally in 90+ countries of which 138,836 units were sold in North America. By year-end 2019, 16,490 of Mitsubishi Mirages were purchased by Canadians since its launch.

Pricing and Packaging for model year 2021 Mirage will be announced prior to its launch in summer 2020.

Source: mitsubishi-motors.ca

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